We’re Paterson Associates.

We help brands find their place in the world. We create and strengthen brands. We shake them up, find their energy, clarify what they stand for and help them to stand out in a busy world.

Iveagh

Protecting and growing wealth

In 2007, working with Alexander Ashworth of Manifest, www.manifest.pro we created an exclusive investment brand for Iveagh, a London based Private Investment House, www.iveaghllp.com.

Building on heritage

Iveagh provides investment management and advisory services to a select group of wealthy individuals, families and institutions, including Lord Iveagh and other members of the Guinness family. The idea of the brand is achieving long-term financial success. We chose the name Iveagh because of its unique properties and strong associations - the first Earl of Iveagh established one of the earliest family offices in 1886. ‘Private Investment House’ captures the private, secure, and familial personality of the firm.

Creating a modern classic

The brand’s visual style and tone of voice express the modernity of their approach, the heritage of the family’s long and successful investment expertise, and the look and feel of a luxury brand.

Like fashion brands with their diffusion labels, Iveagh has now created Iveagh Wealth, www.iveaghwealth.com. This is an investment service designed to attract investors with less money by offering the same wealth preservation process provided for the Guinness family and other family office clients.