We’re Paterson Associates.

We help brands find their place in the world. We create and strengthen brands. We shake them up, find their energy, clarify what they stand for and help them to stand out in a busy world.

Air Ties

Liberation

In 2007, together with Paul Barlow at L&Co www.l-and-co.com, Simon created the brand for Turkey’s leading wireless technology company, Air Ties www.airties.com.

Freedom from wires

In a highly collaborative process with the young and enthusiastic people at Air Ties, we created a brand based on the simple idea of liberation. Air Ties modems and set top boxes liberate people from wires and the constraints of networking technology. And they give them the freedom to connect and express themselves in their own way – seamlessly, securely, intuitively and without wires.

Creating with customers

Like Apple, Air Ties innovates by being close to its customers and staying in touch with how they use technology in their lives. AirTies designs simple, intuitive products that just work out of the box and look good anywhere. AirTies’ responsive service and the ability to customise its products to the needs of different markets, mean customer recommendations are its most powerful marketing tool.