Paterson Associates

We’re Paterson Associates.

We help brands find their place in the world.

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People use brands for many reasons Organisations depend on brands Honesty and trust Give and take Business is people Coherent brands are strong
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Today, we live in a more together and interdependent world: a shared world. Increasingly, life is about mutuality: our world, your world, your customers’ world:
one world.

People use brands for many reasons
Organisations depend on brands
Honesty and trust
Give and take
Business is people
Coherent brands are strong

People use brands for many reasons

People use brands to make choices; to express their beliefs and desires; to belong; to rebel; to create and be part of something new; to be heard.

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