Paterson Associates

We’re Paterson Associates.

We help brands find their place in the world.

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People use brands for many reasons Organisations depend on brands Honesty and trust Give and take Business is people Coherent brands are strong
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Today, we live in a more together and interdependent world: a shared world. Increasingly, life is about mutuality: our world, your world, your customers’ world:
one world.

People use brands for many reasons
Organisations depend on brands
Honesty and trust
Give and take
Business is people
Coherent brands are strong

Organisations depend on brands

Brands are of vital strategic and economic importance to any organisation, but their value is released only through their place in people’s hearts and minds. Great brands are driven by simple and meaningful ideas. If people believe in them and love them, they become compelling.

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