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Touching all the right buttons?, 26 September 2011
Here's an interesting new brand that touches all the current buttons - sustainability, ethics, fair trade, entrepreneurship, social media and participation.
The manifesto states 'The IOU Project is a study in the creation of a Prosperity Chain; an experiment to rethink how goods are produced and sold in a way that benefits everyone and protects the environment.'
Niche or the future?
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