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Living well for less, 15 September 2011
This looks interesting. More than just launching a new range, 'by Sainsbury's' to compete with Waitrose's Essentials, Sainsbury's have launched a campaign called 'Live Well for Less'. In it they tell us 'Because life isn't simply about making do. It's about making the most of the little things'. Cue photo of father and son on the beach chomping on a sandwich and enjoying just being together. Is this the first attempt by a big brand to suggest the bigger idea that 'enough' can make you happy?
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