We’re Paterson Associates.

We help brands find their place in the world.

Welcome to the Paterson blog

It's our view on world business, politics, society, culture, art, branding, design and communications. It's anything that feeds our curiosity, appreciation and imagination or just amazes us, good or bad.

What Steve said - cont., 8 October 2011

Four more things Steve said that really count.

"A lot of people in our industry haven't had very diverse experiences...So they don't have enough dots to connect, and they end up with very linear solutions... (Bill Gates would be) a broader guy if he had dropped acid once or gone off to an ashram when he was younger."

At the end of his speech introducing the iPad 2, in March 2011...

"Technology alone is not enough...It's technology married with liberal arts, married with humanities, that yields results that make our hearts sing."

And on the importance of detail...

"For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."

Thanks to this week's Economist for these quotes in their briefing on Jobs. The final line in their leader says it all. 

"The man who said in his youth that he wanted to "put a ding in the universe" did just that."

He did it by sticking to the advice he gave Stanford graduates in 2005. "Stay hungry. Stay Foolish."








Return to all posts

Cross

What happens to my feedback?

We’re always interested to hear what you think and we’ll try to reply in as timely a way as possible.