We’re Paterson Associates.
We help brands find their place in the world.
Welcome to the Paterson blog
It's our view on world business, politics, society, culture, art, branding, design and communications. It's anything that feeds our curiosity, appreciation and imagination or just amazes us, good or bad.
On the way to Shanghai, 9 June 2011



The high speed train from Hangzhou to Shanghai takes 45 minutes and when you get there it really is stunning, particularly at night. The Blade Runner style metro station and the view of Pudong from the Park Hyatt on the Bund take your breath away. But commerce never stops - I counted 20 barges moving gracefully and steadily up river at 12 pm even while we were sipping mojitos and dipping our feet into an outdoor jacuzzi on the 32nd floor!