We’re Paterson Associates.
We help brands find their place in the world.
Welcome to the Paterson blog
It's our view on world business, politics, society, culture, art, branding, design and communications. It's anything that feeds our curiosity, appreciation and imagination or just amazes us, good or bad.
A sophisticated Chinese brand, 9 June 2011
This sophisticated and understated brand, Shao Hao, caught my eye at Beijing airport just before I jumped on the Lufthansa airbus home.
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