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We help brands find their place in the world.
Welcome to the Paterson blog
It's our view on world business, politics, society, culture, art, branding, design and communications. It's anything that feeds our curiosity, appreciation and imagination or just amazes us, good or bad.
Touching all the right buttons?, 26 September 2011
Here's an interesting new brand that touches all the current buttons - sustainability, ethics, fair trade, entrepreneurship, social media and participation.
Living well for less, 15 September 2011
This looks interesting. More than just launching a new range, 'by Sainsbury's' to compete with Waitrose's Essentials, Sainsbury's have launched a campaign called 'Live Well for Less'. In it they tell us 'Because life isn't simply about making do. It's about making the most of the little things'. Cue photo of father and son on the beach chomping on a sandwich and enjoying just being together. Is this the first attempt by a big brand to suggest the bigger idea that 'enough' can make you happy?
